Josef William Smith, Associate Professor, New Greenville University
Abstract
In the literature that concerns regional development, the development of regions have been suggested to have a major impact on city brands included in the region at hand. The present article aims to explain the mechanisms of this interplay and identify particular variables that seem to have a positive and negative effect of this interaction. The results of this article indicate that regional development that emphasize environmental and infrastructure aspects have a positive effect on individual city brands, while initiatives that concerns technological factors seems to have a negative impact. Therefore, several managerial implications can be drawn based on this study’s results, both for regional development managers as well as city brand managers.
Smith, W.J. (2015). The impact of regional development on city brands. Kastalien International Journal, 1(1), 1-48.